The ICI TÉLÉ season is off to a promising start

Fall 2021 Performance

THE ICI TÉLÉ SEASON IS OFF TO A PROMISING START

ALL DAY (A2+)

This Fall, 8 out of 10 most-watched tv shows were on ICI TÉLÉ:

DURING PRIME TIME
(7 P.M.-11 P.M.) (A2+)

For the second straight year, ICI TÉLÉ captured a record market share in the evening!

First place in market share ahead of TVA and Noovo

ICI TÉLÉ commands 30.2%
of Quebecers' total tuning
(TVA: 26.3% / Noovo: 9.0%) — up 0.9 pt over fall 2020

First place in its average audience ahead of TVA and Noovo

ICI TÉLÉ exceeds the viewership of its closest competitor by 15%

ICI TÉLÉ DOMINATES TUNING AMONG
ADVERTISERS' MOST COVETED DEMOGRAPHICS

Adults 35-64¹

29.1%

Parents²

28.9%

Quebecers with strong purchasing power³

30.7%

MOPES⁴

28.1%

Source: Numeris (PPM), Quebec Franco, Mon.-Sun. 2 am-2 am and Mon.-Sun. 7 pm-11 pm, A2+, fall 2021 (Sept. 13-Oct. 10) vs. fall 2020 (Sept. 14-Oct. 11). Market share calculated across 35 commercial French-language channels.
1- Regularly scheduled programs, three or more broadcasts. 2- Head of household with children under 18. 3- Household income of $100,000 or more. 4- Managers, owners and professionals and executives.