TV source: Numeris (PPM), Quebec Franco, T2+, Mon-Sun 2 a.m.-2 a.m. and Mon-Sun 7 p.m.-11 p.m., Fall 2024 (Sep 12th to Dec 11th), confirmed data. Average Weekly Reach, Average Audience. Market share based on the 35 French-language commercial stations. *MOPE target in Infosys. **Main grocery shoppers HHI > $100,000.
Digital source:Comscore, Canada, Sep.-Nov. 2023 (monthly average), multi-plateform, Rc.ca and ICI.TOU.TV (website/apps). Others : Adobe Analytics, Sep.-Nov. 2023 (monthly average) and Mordu Sep.-Dec. (monthly average). RC.ca (website/apps), ICI TOU.TV (website/app, including Chromecast), OHdio (website/app) and Mordu (radio-canada.ca/mordu).