For the start of the Winter season ICI TÉLÉ boasted 8 million-plus shows

Research

FOR THE START OF THE WINTER SEASON,
ICI TÉLÉ BOASTED 8 MILLION-PLUS SHOWS!

Shows from Radio-Canada continue to be popular with their audience

A2+

OVER THE WHOLE DAY

Each week, ICI TÉLÉ reached 5.5 million Quebecers of all ages.

DURING PRIME TIME (7 P.M.-11 P.M.)

First place in average audience ahead of TVA and Noovo
ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 8% and Noovo, by 199%.

First place in market share ahead of TVA and Noovo
ICI TÉLÉ captured the biggest market share (29.3%) vs (27.2% TVA and 9.8% Noovo).

A25-54

DURING PRIME TIME (7 P.M.-11 P.M.)

First place in average audience ahead of TVA and Noovo
ICI TÉLÉ exceeded the viewership of its closest competitor (TVA) by 6% and Noovo, by 100%.

First place in market share ahead of TVA and Noovo!
ICI TÉLÉ captured the biggest market share (26.9%) vs (25.5% TVA and 13.5% Noovo).

ICI TÉLÉ IS #1
AMONG THE MOST POPULAR TARGETS FOR ADVERTISERS

A25-54	QUEBECERS WITH STRONG PURCHASING POWER*	BUSINESSPEOPLE**	YOUNG FAMILIES***
26.9%	31.5%	31%	25.2%

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Research Department
Source: Numeris (PPM), French Québec, January 2022 (January 3-30), Mon.-Sun., 2am-2am and 7pm-11pm, A2+ and A25-54. Market shares based on the 35 French-language commercial channels. Confirmed data. * $100,000+ HHI **Senior managers, managers and professionals. ***HH with kids under 12.