ROLLOUT AND PLATFORMS

• The digital campaign ran from March to December on CBC/Radio-Canada platforms. We determined the audience segments that effectively reach the Corbeil Électroménagers target and applied them to our display campaign. We also installed a pixel on the Corbeil site to track users who visit Corbeil and CBC or Radio-Canada with the goal of creating personalized audiences. Lastly, we used our DMP's Audience Optimizer tool to create audiences similar to the people who visit the Corbeil site. We held weekly meetings with our experts to optimize the campaign and achieve the lowest CPA.